ABOUT US
THE STORY OF JEHUCAL
Jehucal began with a name that ignites curiosity, often followed by the question, "What does it mean?" But the story behind Jehucal is not just about a name; it’s about overcoming adversity, finding purpose, and building something that resonates with people around the world.
Founded by Emay4k, Jehucal wasn’t born from a traditional fashion background but rather from a deeply personal place. Emay, born Jehu-cal, grew up in Newham, where the challenges of his name and identity became fuel for his ambition. In a world where standing out wasn’t always easy, he faced bullying and mockery for his unique name, his Nigerian heritage, and his appearance. But instead of letting that break him, he found a way to channel those experiences into something extraordinary.
Early on, Emay developed an interest for fashion, drawing inspiration from the streetwear and luxury brands worn by artists he admired, like Maison Margiela, Rick Owens, and Supreme. Yet, like many young dreamers, the reality of affording these coveted pieces was out of reach. His solution? He began designing his own clothes, sketching out ideas that blended the best of streetwear with the refinement of luxury.
Jehucal started as a small personal project during Emay’s accounting degree at university, but its vision was always larger than life. Emay's first designs were humble—simple tees made for friends and sold locally. But from the very start, there was something special about Jehucal. It wasn’t just about creating clothes; it was about telling a story. A story of resilience, of turning the things that once made you feel small into the very foundation of your success.
The journey from those early days of printing tees to becoming a globally recognised brand is one marked by hard work, bold moves, and a relentless belief in the future of Jehucal. The brand began gaining traction through grassroots marketing, but its pivotal moment came when Jehucal partnered with major names such as the FA Cup, Chivas Regal, and Levi’s. These collaborations signified not just the growth of Jehucal, but the brand’s entry into the world of global fashion and culture.
What started as a passion project quickly evolved into a fully-fledged business, with Jehucal now embodying the intersection of luxury and streetwear—a place where high fashion meets everyday wear. Through each collection, Jehucal continues to push boundaries, combining bold designs with superior craftsmanship, all while maintaining the authenticity that first drew people in.
Jehucal’s rise to success is proof that no matter where you start, with vision, dedication, and a refusal to let adversity define you, anything is possible. Today, Jehucal is more than just a clothing brand—it’s a movement. The slogan, "Till Forever," embodies the spirit of perseverance, creativity, and ambition that defines the brand.
As Jehucal continues to grow, the brand remains committed to inspiring its community. Each piece of clothing serves as a reminder that you, too, can turn the things that once held you back into the driving force behind your success.
Welcome to Jehucal. You’re not just buying a product; you’re joining a legacy of those who dare to dream bigger, stand taller, and wear their journey with pride.
Till Forever.
Brand Instagram/TikTok: @jehucal
Emay's Instagram/TikTok: @Emay4k